Wyndham Hotel Group held its annual conference recently, and discussed seeing plenty of room for expansion, across the world, but with an emphasis on being selective, and on quality.

The group currently operates 40% US economy hotels today, and with the latest acquisition of La Quinta, 38% of midscale.

However, globally, the focus is on introducing and growing brands in whichever territory, such as Brazil, Argentina Vietnam and especially China, where Wyndham entered the market less than 15 years ago, and is the third-largest international brand with 140,000 rooms across 1,400 hotels. The focus is on the younger generation of Chinese travellers, who are more concerned about services and amenities than star ratings, so the need for Chinese payment systems is a priority – although the internal Chinese market is still key since 90% of the population have no passport.

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