The New York Times has just published an article, “Inside the Hotel Industry’s Plans to Combat Airbnb,”.
It leaks details from an internal document from the American Hotel & Lodging Association (AHLA) – described in the article as “a trade group that counts Marriott International, Hilton Worldwide and Hyatt Hotels as members” but representing more than 24,000 members including hotel owners, real estate investment trusts, independent hotels and B&Bs – for limiting the growth of Airbnb and other short-term rental platforms.
The plans include a new ad campaign called “My Neighborhood” featuring negative testimonials from people impacted by short-term rentals, as well as demonstrating how Airbnb and other platforms are predominantly used by commercial operators, not everyday middle-class Americans.
AHLA is seeking regulation around the alleged 81% of Airbnb’s revenue nationwide that comes from whole-unit rentals which it describes as not home sharing, but a business. Airbnb has fought back saying that homesharing is an economic empowerment tool for the middle class, and that having laws of any sort to regulate the sharing economy is misguided.
This shows that both AHLA and Airbnb are doing whatever they can to advance their respective missions both with government and the American people.
James Foice, ASAP Chief Executive, comments: “The serviced apartment sector has long recognised the opportunities offered by the sharing economy, in introducing alternative forms of hospitality to the travelling public.
“But there are still challenges around standards and safety in many homeshare properties.
“The ASAP Global Accreditation programme gives guests the peace of mind that accredited serviced apartment and aparthotel properties have met our stringent standards of due diligence, duty of care, safety and quality that they should expect.”