In the face of Airbnb’s growing disruption of the travel industry, across hospitality as well as investment in the industry from some of the major banks, this article investigates what Americans really think of the home-sharing industry – especially as most of them have actually never tried it.

“Shared, Collaborative, and On Demand: The New Digital Economy” takes a comprehensive look at how sharing economy companies like Airbnb are impacting on Americans, by demographic, location, economic standing, race and gender, views on taxation, customer experience and the potential impact on the hotel industry.

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