Starwood Hotels & Resorts Worldwide has announced it will debut the W Hotels brand in Scotland, with W Edinburgh to become part of the Edinburgh St James scheme, set to complete in 2020.

The 12-story building will feature a façade crafted from a winding steel ‘ribbon’, and will form the centerpiece of the development, a blend of retail, entertainment, leisure and residential apartments. The hotel will feature a full calendar of W Happenings showcasing what’s new in design, fashion and music and the brand’s Whatever/Whenever® service philosophy.

There will be 214 stylish guestrooms, including 20 suites and one Extreme Wow Suite, roof bar and outdoor terrace, a W Lounge, restaurant, workout facility and spa along with event space.

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