Luxury hotels around the world are looking for ways to improve guests’ overall experience – from first search and booking to after-stay care – in response to the unstoppable rise of the homeshare and alternative accommodation offerings.

Some boutique Hotels offer packages such as a rooftop “selfie spot” or a “Selfies in Paris” package with a Mercedes and a personal driver. Technologies such as augmented reality, IBM’s Watson, robotic bellhops and other futuristic innovations are one route to defeat the digital disruptors.

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