New PPC research shows how much the online travel agencies are outspending hotels to deliver more in-bound paid clicks.
Searching for any hotel by name brings up the OTA ads first. If booking.com and the like are clicked, add-ons such as how many other people are currently viewing, when the last booking was made, price guarantees, savings, free cancellation policy etc etc, encourage the viewer to make a fast decision rather than going direct to the hotel’s website. But hotels can follow these same rules.

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