As it tries to become a leading hotel-booking site, TripAdvisor is getting massively outspent in marketing terms by the largest operators such as Expedia, Priceline and China’s Ctrip.

While TripAdvisor grew its total selling and marketing spend 9% to $756 million in 2016, Expedia increased its marketing spend by 29% to $4.36 billion, and Priceline Group by 23% to $4.35 billion.

TripAdvisor saw its revenue per hotel shopper decrease 15% in 2016, and is spending time fine-tuning hotel bookings on its site, while remaining the largest travel site in the world with a peak of 390 million unique monthly visitors.

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