TripAdvisor is returning to TV advertising after a two-year absence looking to help users “find and book the the best hotels at the lowest prices”.

TripAdvisor has de-emphasised its Instant Booking, and is rolling out a revamp of its desktop and mobile offerings across hotels, rentals, flights, activities and restaurants, giving more priority to the lowest price in a new Best Value rather than popularity index.

In the first quarter, TripAdvisor saw its revenue per hotel shopper up 2% year over year, and the number of its hotel shoppers rose 9%. Over the same period, its net income fell 55% to $13million while revenue rose 6% to $372million.

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