TripAdvisor and Scotland’s tourism agency have partnered in the VisitScotland deal, to promote Scottish tourism to 70 million potential new visitors in the US. It is hoped the partnership could boost the Scottish economy by £150m.

This is TripAdvisor’s first European partner deal, allowing VisitScotland to upload VisitScotland content directly to the TripAdvisor site and app, and promoting Scotland to web visitors not directly considering the country.

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