Discussion at the Revenue Strategy Summit in Washington, D.C. included the battle hoteliers face with OTAs, on whom they have become reliant to drive bookings.

Several major brands have launched ‘book direct’ campaigns by offering lower prices, in an effort to cut commissions paid to the big platforms such as booking.com and Expedia, who face little competition in that market and control around 80% of all online bookings.

This article discusses hotels’ possible strategy, benefits and who actually benefits as they fight for what they used to have as a given.

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