European nations are being targeted by terrorists for their involvement in Middle Eastern conflicts, or through hatred of the Western way of life.

After a stream of attacks, Paris has been experiencing a double-digit drop in occupancy rate and revenue for over a year. Visitors are questioning the opportunity for travel, and that’s not good for our industry. But mankind is very resilient, and the desire and wealth to travel have traditionally defeated the effects of terrorism in the long run, so it is now the job of every agent of the hospitality industry to participate in the quest for more safety and security.

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