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‘Smart tourism’ taking ownership of in-destination experience through technology

By ASAP Newsdesk On 6th April 2018 · Add Comment · In Breaking News, Insights, Trending News
As many destinations report suffering from over-tourism, “smart tourism” has been described as providing a solution, and this article considers how destinations have the opportunity to approach and increase tourism responsibly and effectively. It discusses how destinations must do more than just manage peaks in tourism, but also valleys, tapping into data technology to target [...]
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