This article outlines some ways hotels are looking for innovative technology to adapt their inventory and distribution systems.

It discusses initiatives such as Suiteness.com, which showcases one-bedroom and multi-bedroom suites that are often overlooked in the traditional marketing mix of accommodation types, and helps hotels to compete with Airbnb by tapping into the family and small group market; start-up Bizly.com, an online booking platform that enables hotels and restaurants to fill small meetings rooms, by connecting via SaaS with room-bookers who would only normally go direct; and AccorHotels, which has just launched its AccorLocal app to leverage its services and spaces, tapping into demand in the local community as outlined previously on this newshub.

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