Hospitality marketers aiming to attract a millennial audience need to tap int0 the visual social media and messaging apps, to reach the active yet time-poor target audience.

This article compares video, which is predicted to account for 80% of all global consumer internet traffic in 2019, Snapchat, with its 150 million daily users, and Instagram with 300 million daily users, and considers the benefit to marketers of customisation of content and audience scale.

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