An interview with Arnold Woodhouse, one of the leading marketing specialists in the extended stay sector, where he highlights that it’s critical for the sector to develop a common vocabulary meaningful to the consumer, and a better understanding in the market of the concept of extended stay/serviced apartments.

He says: “The sector is now well into its second decade and yet still has no common vocabulary that is meaningful; compare that to how quickly budget hotels established their concept in the hotel market.”

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