SACO discusses three major themes as serviced apartments move from a niche category to mainstream, as part of the wider travel and hospitality mix.

  • Property supply – in the UK alone, Savills projects 37 new openings in 2016.
  • The emergence of new products, such as purpose-built Aparthotels, which offer a more hotel-like experience across check-in, gyms, communal spaces and, in some, food & beverage – but which still feed the new “anti-brand” trend.
  • Supplier choice, with new and growing players across the sector – global providers such as BridgeStreet, Oakwood and SACO; pure serviced apartment operators such as the Ascott Group; specialist serviced apartment booking agencies such as The Apartment Service, SilverDoor and Nomad in the US.

 

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