At the outset, what was originally known as Air Bed and Breakfast saw the founders of Airbnb renting out their living room in their shared flat  to conference goers who couldn’t find a hotel room.

In the decade since, Airbnb has had a huge impact on the serviced apartment industry, by persuading consumers that there is an alternative to traditional hotel accommodation, with the serviced apartment sector reaping rich rewards.

A recent poll of top UK travel buyers shows the majority include apartments in their travel programmes, with “awareness and demand” and “cost-effectiveness” the top reasons for the growth.

This article discusses the opportunities for the serviced apartment sector away from ‘suited business travellers’ working on long-term projects towards shorter stays for transient travellers, and outlines views from hospitality experts on future opportunities.

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