VisitScotland has shown that the most popular among all the images of Scotland uploaded onto its social media platforms feature beaches in the Western Isles (main image, one of Mo Thomson’s photographs of a beach on Harris), which have had more than 333,400 likes, shares, retweets and comments on its Facebook, Twitter and Instagram accounts this year.

The majority of images posted on VisitScotland’s social media channels are provided by visitors to Scotland, and posts have received in total more than 7.3m shares, likes, retweets and comments from April to September.

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