Premier Inn has been described the world’s “strongest” hotel brand, ahead of Holiday Inn, Days Inn, Hilton’s 84.9 and Hampton by Hilton’s.

During 2015/16 total sales were up almost 13%. Hilton was rated the world’s most valuable hotel brand with Marriott second and Hyatt in third place.

Airbnb’s brand value was found to be growing faster than all hotel brands, while five of the top 10 most valuable brands have lost value.

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