A new survey has found that 85% of hospitality customers are more inclined to leave a positive review than a negative one, showing customers leave on average 3.4 reviews a year with younger consumers aged 16 to 29 were twice as likely to leave a negative review as their older counterpart.

The survey also found that among the younger, tech-savvy generations, those under 29 were the most likely to leave a negative review because of incorrect website information.

Read more: