It is commonly recognised that Airbnb has raised the profile of accommodation alternatives to hotels, and London is now the third biggest market on the site, after Paris and New York, with a common length stay of three to seven nights.

On the back of this, interest from investors and operators in the serviced apartment sector is also growing. Max Thorne, JLL’s Hospitality Managing Director, explains more about how serviced apartments are filling a gap in London’s accommodation market and how he sees the sector developing.

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