With negotiations underway some 14 months after the United Kingdom voted to leave the European Union, the mayor of London and London & Partners, the city’s tourism board, have launched their first Tourism Vision For London report last week, outlining how the city plans to manage tourism growth and win back international market share from other European cities.

Challenges include the city’s ability to recruit tourism workers from outside the UK depending on the result of Brexit, and how the city can support more than 40 million overnight visitors anticipated by 2025.

London Mayor Sadiq Khan has said that Brexit shouldn’t make it harder for the travel industry to attract talent from mainland Europe.

To encourage visitors to explore other neighborhoods and spread out visitor spending, London will promote outlying neighborhoods and districts with prominent messaging, focusing on short travel times such as ‘only 20 minutes from Waterloo’.

Read more: