Figures show that July was the highest month ever for inbound tourism to the UK, up 2% on July last year at 3.8 million visits and 3% up from the EU.

Visits from the US rose by 5%, and ‘rest of the world’ 6%, with overseas spend in July up 34% at £2.5 billion.

VisitBritain’s #OMGB ‘Home of Amazing Moments’ campaign is being launched on a rolling cycle globally from the autumn, and campaigns to attract the Chinese are also receiving a boost.

Inbound tourism is worth more than £26 billion annually to the UK economy.

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