Booking.com has partnered with a “celebrity life coach and wellbeing expert” in a consumer-facing PR campaign around getting in the holiday spirit on the first day of a trip.

Booking.com surveyed 11,000 travellers, and found that one in three spends the first 24 hours of a trip worrying about what could go wrong, 43% want to get online immediately, 27% want to post to social media on arrival with 34% of 18-34-year-olds wanting to share their new location, 25% check out local restaurant reviews, and 10% check work emails.

 

While many people plan as they go, and most restaurants, tours, attractions, museums etc still get a lot of walk-in business, OTAs could be pre-selling in-destination activities since they know where someone is staying, for how long and their general profile preferences.

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