The continued growth of the sharing economy and home rental platforms is leading hoteliers to consider an ‘if you can’t beat ‘em, then why not join forces’ approach.

Short-term rental companies and the hotel industry offer different products, with some families needing more space and cooking facilities, but also preferring the consistency, predictability and facilities of a hotel for their work-travel needs.

Some hotels are looking at sharing services such as key holding, check-in and cleaning for absentee landlords, offering RM services to nearby properties, and even participating directly on Airbnb and the like.

A similar challenge is seen in airlines, where disruptors are undercutting some services but the established operators are partnering with the disruptors to share in their growth.

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