It is predicted that by 2020, Millennials will represent at least 50 per cent of all travellers.

As the rise in younger visitors forces the hospitality industry to match their expectations across smart technology, room design, ethical outlook and personalised experience, major players are trying to stay one step ahead. In extreme cases guests are even welcomed by robots and doors open using facial recognition software.

This article also discusses the Sharing Economy, in-hotel apps allowing guests to share social and professional profiles and to book activities, advances in hotel design, and Millennial price sensitivity.

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