Many hotels have been using Airbnb to get bookings for years, but only recently the company has started going after listings from professional hospitality providers, from B&Bs to boutique and other hotels.

We reported recently the company had partnered with SiteMinder so more than 28,000 qualifying hotels can easily list on Airbnb, and also with the Association of Independent Hospitality Professionals and ThinkReservations to do the same for B&Bs. There are more than 24,000 boutique hotel listings on the platform, about 5% of its total 4.5 million listings, with potential to grow quickly.

This article discusses the latest developments at Airbnb, including the launch of Airbnb Plus, whether it will ever list hotels rather than homes, taking on the giant OTAs on fees and contracts, the need for listings to remain ‘unique’, the Superhost programme, and whether Airbnb is already acting like a hotel soft brand collection.

Airbnb has also announced the launch of its Superguest loyalty programme, taking on the rewards offered by Starwood Preferred Guest, World of Hyatt and Hilton Honors by offering members priority access to perks as yet unknown, but potentially including discounts, last-minute bookings, and access to exclusive listings.

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