HOTELS focuses on new and hot in sales and marketing in the quest for consumer loyalty to hospitality brands, and in this article discusses: theme and concept, such as community, location, previous rock ‘n’ roll guests, organic farming and guests seeking transformative, experiential travel; Facebook upping its game to compete with metasearch rivals and drive e-commerce; brand awareness vs booking capability; blogs and vlogs that underline hotel brands’ philosophies and reflect the experiences available at their properties; content marketing; loyalty programmes; and the power of Instagram and guests’ own user-generated content.

Read more:

Tagged with →