As part of HOTELS’ 50th anniversary issue, the magazine’s editors spoke to representatives from the industry “disruptors” challenging traditional hoteliers, such as onefinestay, Expedia Lodging Partner Services, MMGY Global and priceline.com.

The article covers trends to watch as well as ignore, keys to profitability, the future of room service, OTAs vs customer loyalty, the growth of social networking, terrorism, personalisation, focus on millennials, immersion in local cultures, flexible options, data, smartphone bookings, instant gratification and understanding booking behavior.

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