US hotel occupancy was at its highest ever during Q2 at 69.5%, unemployment is at a record low and GDP slowly rising; but RevPAR has remained comparatively weak especially for corporate and group travel, as noted by the CEOs of Hilton and Marriott International.

This article discusses the corporate travel environment as being “cautiously optimistic”, although companies are also concerned with managing expenses; how business travel that doesn’t include conferences or meetings is “anemic”; and how calendar shifts such as Easter moving into April have affected group travel.

It also considers the effect of “shadow supply,” the growing popularity of alternative accommodations platforms like Airbnb, which affects hotels’ ability to raise prices during high-demand holidays and events.

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