Boston-based TripCraft’s new booking app and website Vir.al is targeting US millennials with a new booking app offering ‘unique travel experiences’, aiming to help hotels snatch bookings back from Airbnb.

The ‘social influencer engine’ identifies socially potential guests and incentivises them to book travel experiences in eight US destinations: New York, Boston, Miami, San Francisco, Los Angeles, Las Vegas, Austin and New Orleans with more planned soon.

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