Google Translate says its service is improving more this year than in the last ten years combined, and that online travel sellers will start to see benefits as more accurate translations, translating sentences rather than individual words, will lead to more bookings.

One travel company using the new tech is Hostelworld, which allows users to pick a language, talk into their smartphone’s microphone, and then wait for words to be translated audibly and into text.

This advance is especially important in the so-called developing world, where fewer users read English or any one of the eight most popular languages in the world fluently, so much of the internet remains inaccessible. Google has now added 11 new widely used Indian languages to the 11 it already covered. Facebook and Microsoft are also working on translation platforms and apps, all charging for their services.

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