Germany’s largest home-grown online travel agency and corporate hotel booking specialist HRS is best known in the region as a consumer reservations brand, with one out of every three online hotel bookings in Germany made through its portals.

But growing threats to its revenue from Booking.com and Expedia and issues with contractual rate parity clauses appear to be spurring the company to diversify its global income streams towards corporate travel, an area where more than 40,000 companies already use its various services.

This article interviews chief executive Tobias Ragge about his goals and his focus on corporate travel as the core business; offering apps and software services; new partnerships enabling companies to book rooms at more than 350,000 hotels; and becoming “the global leading business service provider when it comes to booking hotels for corporate travel”.

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