In this article, Expedia shares some plans for the various brands in its portfolio, including growing players Trivago, Egencia and HomeAway.
Some conclusions are that Trivago is well-placed, as the fastest growing metasearch company. Egencia, Expedia’s corporate travel business, is maximising its technology, focusing on improving on core systems to globalise and modernise.
The focus at HomeAway is to increase the ranks of its online bookable properties, which number roughly 1.4 million and account for about 85% of its inventory mix, but keeping control over commission and fees from home owners.
The Expedia.com booking site is looking to expand the whole travel experience, and will start presenting consumers with options to tack on additional elements to their trip as if they were collecting things in their shopping cart at various stages, not just when they make an initial booking.