Airbnb is one disruptor which has changed the way travel shoppers research and book accommodation, and the hospitality industry needs to understand why Airbnb is succeeding and how to adapt their digital strategy to compete.

This downloadable eBook outlines what Airbnb is doing differently to win over travel shoppers, and suggests four ways to improve your hotel’s digital experience and win more bookings. It outlines how over one decade, Airbnb has become the second most valuable accommodation provider behind Marriott, what’s fuelling its success, how it’s going after the corporate travel market, how it taps into people’s hunger for authentic local experiences, and how to create a winning digital experience that connects with travel shoppers.

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