Thai hotel and property development company ASAI has introduced a new brand targeted at millennial-minded travellers, offering a community-focused concept, and combining high-technology with collaborations with local artisans and experiences.

ASAI Hotels will feature self check-in kiosks and personalised excursions, with staff who are passionate about their neighbourhoods which they will share with guests.

ASAI Hotels is aiming for at least 10 properties in the pipeline by the end of the 2018, across Southeast Asia and Japan.

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