China’s largest online travel agency, Ctrip, has acquired Trip.com, the travel recommendation service originally called Gogobot but rebranded a year ago – two days before Airbnb launched its own Trips experience service.

The acquisition will allow Edinburgh-headquartered Skyscanner, itself acquired by Ctrip in late 2016, to merge in-destination review content from Trip.com into its own platform helping its plan to become an “ultimate personal travel assistant” providing relevant search results using Trip.com’s intelligence-based technology.

Expedia’s HomeAway was among the investors in Trip.com which raised $39 million in funding and was founded in 2010. Trip.com had 3.5 million registered members, with about 1.5 million monthly unique engagements on its website and app, mostly driven by word of mouth.

 

 

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