Just over half (54%) of 2,500 US travellers recently polled said they would “find it valuable” if online travel agencies offered Airbnb accommodation in their traditional accommodation search results.

56%, rising to 68% of millennials, would book an Airbnb property on an OTA. Within respondents in business travel, just 4.6% claim their company offers Airbnb as an option for trips and a third would take an advantage of Airbnb if it was available.

In December 2015 Airbnb ended its affiliate programme, and around 100 third party websites lost their ability to showcase Airbnb content.

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