China has been growing in the the number of travel departures and in the amount spent by its outbound travellers, yet that amount is far lower as a percentage of gross national income per capita than in the UK, France and Germany, showing great potential for growth. Just 8.7% of Chinese currently hold a passport.

In Germany, France and the UK, a departure typically makes up between 4% and 6% of gross national income per capita, while in China, in 2015 spend per departure made up 31% percent of gross national income per capita, making it unlikely a citizen will be able or willing to spend one-third of their annual earnings to participate in international travel.

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