The rise of the mid-market travel sector, driven by a number of influential travellers including Millennials, has led to hoteliers looking to meet new requirements around lifestyle, choice and value for money.

Free Wi-Fi, rooms designed for both work and relaxation, social public spaces, innovative Food & Beverage concepts, cutting-edge technology, fuss-free check-in and check-out – all have led towards the affordable lifestyle hotel model. And family travellers are also demanding affordable luxury with flexibility, choice, technology and value for money, as well as mid-market serviced apartment options that offer both self-catering and hotel options.

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