Figures from the GBTA Foundation based on a survey of 741 business travellers across France, Germany and the UK show business travellers are fairly evenly split between booking via traditional channels and alternative methods.

As an example, 61% of business travellers from Germany say they used a traditional channel in the past 12 months while 60% say they used an alternative channel.

For business travellers from the UK, 59% say they used a traditional channel versus 64% that say an alternative booking method.

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