The UK has seen an increase in visits from China, an important inbound market for many of ASAP’s operator and agent members, and is ready to welcome more visitors ahead of Chinese New Year – the Year of the Dog – which gets underway on 16 February.

During the first nine months of 2017, spending by Chinese incomers was up 48% and visits were up 33%, with forecasts for 2018 predicting about 349,000 visits from China to the UK.

Events are planned across the UK, with three days of celebrations in Liverpool, parades in Manchester and lion dances in Birmingham, festivals and performances in Durham, Edinburgh, Glasgow, NewcastleGateshead and the Isle of Wight, as well as London’s Chinatown and Trafalgar Square

VisitBritain’s ambition is to double spend from Chinese visitors in the UK to £1 billion annually by 2020.

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