BridgeStreet Global Hospitality has announced a new brand, Mode Aparthotel by BridgeStreet.

Mode meets shifting travel trends by retrofitting existing C- rated buildings in global hotspots, turning them into A+ buildings with 24/7 front desk, community areas and apartments to live and work in. The emphasis is on social, experiential travel and focuses on details such as scent, music, linens and wine selection.

BridgeStreet opens the first Mode Aparthotel in DuPont Circle in Washington D.C. with 46 Mode apartments, on-site bar and restaurant, workout facilities and a roof-top lounge. The first Mode in Europe will open in Paris later this year.

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