The Eurostay Beach Hotel in Bournemouth has been granted council permission to operate as “14 serviced holiday apartments with 24-hour concierge service” for self-catering guests, for stays up to 90 days, having reported a decline in business due to newer chain hotels opening nearby.

These include the 172-bed Hilton Hotel opened in December 2015, and the neighbouring Hampton by Hilton, while a 131-bed Malmaison and a dual-branded £70m Crowne Plaza and Holiday Inn Express are also planned.

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