Blueground, which leases existing high-end residential properties in the most sought after areas, upgrades and converts them into best-in-class mid- to long-term rentals for business executives & expats, has made its entry into Dubai’s hospitality industry.

The company, which is based in Greece, has gained the trust of over 400 property owners, and already counts multinationals such as Samsung, Panasonic, H&M, IKEA, Novo Nordisk, Oracle and Siemens among its clients.

Its business model, sheer scale and in-house developed technology, which automates all aspects of the business including online bookings, and 24/7 guest support through an app, differentiates it from the small-scale furnished apartment operators, ensuring the highest level of professionalism.

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