ASAP’s careers campaign with Springboard has officially launched, with five ASAP members already signed up to support the campaign’s objective of promoting the Serviced Apartments sector as a great place to work.
Over the next year, the campaign will combine multiple elements, including a print magazine, social media activity, careers events, and mentoring, to raise awareness of the industry and build the reputation of serviced apartments as a growing, exciting part of the hospitality industry. The campaign will kick off in mid-September with the launch of a section on Serviced Apartments on Springboard’s CareerScope site, which attracts over 5,000 unique visitors a month seeking careers advice. In October, Springboard will publish a dedicated Careers in Serviced Apartments magazine prominently featuring ASAP and its members, which will go into schools, colleges and universities across the country.
As the Serviced Apartments sector continues to grow and become an influential player in the hospitality, leisure and tourism industry, it’s crucial to support that growth with a pipeline for bringing motivated, talented individuals into work. As well as broadly publicising the sector, the careers campaign will also draw on Springboard’s expertise to help ASAP’s members to develop strategies for creating apprenticeships and entry level jobs.
Companies that sign up to the campaign, which is exclusive to ASAP, will have access to Springboard’s INSPIRE work experience scheme. The scheme helps companies to effectively plan work experience placements, provides dedicated support and online resources, and accredits companies with the INSPIRE quality mark, which is recognised by schools and colleges across the country.
Other elements of the campaign will include a major careers event to draw attention to the sector and attract potential employees; participation in Springboard’s Hospitality Undergrad Mentoring Scheme; and the Ambassador Programme, through which employees become ambassadors for your brand and share their experiences with jobseekers.
Springboard has run careers activities and campaigns throughout its 25-year history. In 2014-15, CareerScope, Springboard’s careers and education arm, reached over half a million people through sector campaigns, and responded to 114,479 direct careers enquiries.
If you’d like to take part in this campaign, you can still sign up! Contact Geoffrey from Springboard at email@example.com to get involved today.
Here’s a full timeline of the planned campaign activity.