We are delighted to report that ASAP Business partner Edinburgh-based traveltech start-up Criton Apps has secured investment of £5m to accelerate expansion, including plans to boost staff numbers to more than 30 in two years, and to open sales bases in London and the Middle East early next year.

Set up just under a year ago with personal funds and a Scottish Enterprise grant, Criton offers a self-build app service to hotels and serviced apartments which combines a range of mobile digital services for guests, such as guides, location-based offers, and in-stay or in-app messaging, with clients in the UK and across the world in America, Australia, Portugal and Germany.

Julie Grieve, founder and chief executive (pictured), says: “Our app-builder offers independent hotels a guest facing technology which rivals anything offered by chains such as Hilton and Marriott and we are making an impact.

“We believe the future of travel and hospitality tech is on the guest’s own device, where they can use their own phone or tablet to check-in, access their room and operate in-room appliances using the power of the Internet of Things

“Our technology is available to independent hotels and small chains making it possible for them to offer guest facing technology that is world class.”

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