Airbnb is looking to improving its customer service for both guests and hosts, as well as increasing the quantity and quality of its properties, to build its business in China, and looking to invest $2 million to fund tourism projects throughout the Asia-Pacific region.

China is described as the company’s “fastest-growing country” of the more than 192 countries where it does business, but is also very crowded with alternative accommodations including Tujia and homesharing startup Xiaozhu.

Airbnb is hiring 150 additional staff to communicate with customers across platforms including WeChat and Weibo, and is “aggressively increasing” the quantity and quality of homes, launching Airbnb Trips in China, and working with local governments to create tourism programs that help local communities.

It is also focused on the greater region outside China, especially Japan.

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