HOTELS magazine runs an interview with Chip Conley, head of global hospitality and strategy at Airbnb, about how hoteliers should adapt to compete with the sharing economy.
Among the points discussed are that boutique hotels started the trend towards a more experience-centric offering in the 1980s, and home-sharing has taken that trend of “local and personal” a few steps further and made it global as well. As more digital nomads and travelers blend business and leisure, the more they seek personal, off-the-beaten-track experiences. Sharing an intimate restaurant on an alley on social media is more important than sharing the thread count of your sheets.
Hoteliers need to track customers’ preferences so they can offer tailored solutions, have experts on hand to solve problems, and ultimately, become a matchmaker more than a bedmaker.