After three years with the company, Airbnb CMO Jonathan Mildenhall will leave on October 20, citing plans to start his own marketing consultancy.

Mildenhall joined Airbnb from Coca-Cola in June 2014 as the brand was experiencing its first burst of growth and oversaw many key creative initiatives. He will remain in an advisory role and help on-board the company’s new creative agency, Wieden & Kennedy.

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